When doing content products (especially during interviews), a question is often asked: how do you understand the content differences whatsapp database of products, and how to create content differences? We hope that through the positioning of content differences, we can find some opportunities to break through in the current content red whatsapp database sea. Thoughts before the text: Give you two popular content products, Station B and Xiaohongshu, please try to explain the difference in content between the two? Where would you be thinking (pause, think for 1 minute).
Content-based products involve two user subjects: creative users and consuming users, and the two are connected through content. So I try to whatsapp database define the content parsing framework from the perspective of user/content. 1. Content The content positioning of a product can be explained from the perspectives of content form, length, depth, type, and field. The content form is generally divided into graphic, video, audio, or a combination of whatsapp database the above types; According to the content length, it can be further divided into long graphics, short texts, long videos, medium videos, short videos, etc.; The depth of content refers to the threshold of content.
The deeper the content, the higher the degree of professionalism, and the more difficult it is to create and consume. For most platforms, both in-depth content and recreational content are required, but the concentration ratio of the two will whatsapp database greatly affect the target users corresponding to the product and the expectations of user consumption; Content type, mainly for the content expression method and purpose, such as grass whatsapp database planting, knowledge transfer, life record, different content types themselves will also affect the content depth, such as record content, it is difficult to synchronize with high depth;