Since 2017, the Taobao Tmall platform has grown by 100 million users every year, of which 70%+ of the new users come from the Special Database sinking market. Goods: Brand products, OEM processed products, agricultural products, imported products, and long-tail products meet the needs of sinking users. In the past two years, the average ARPU of new users in the sinking market that landed on Tmall and Taobao in the first year was as high as 2,000 yuan. The Special Database average annual spending per user in three years increased to 6,700 yuan, and the average annual expenditure per user in five years increased to 10,600 yuan.
Yard: Through dynamic consumer scenarios. Discover different digital characteristics, reunite people and goods Yards, and better Special Database serve consumers. After the data is formulated, it is not just talk, but it must fall into the actual micro-operation. Ali's sinking is not just the sinking of commodities, but the sinking of the three dimensions of people, goods and markets. New users and new supply have become two sinking "mud Special Database legs". 1. New users of Taobao Taobao APP is the main entrance of Ali's online retail, and it also completely covers the entire supply strategy of Ali. Under the all-supply strategy.
Ali's battle to sink the market has pulled the competition dimension to factors such as quality, efficiency, and trial and error costs. This Special Database strategy is eliminating the misplaced competition in the e-commerce sinking market in the past. Taobao APP drove the overall growth of Ali users by 11.6%. The influx of users is even more explosive at the Double 11 node. According to Trustdata data, the daily active users (DAU) of Taobao App on Double 11 increased by 96.38 million compared Special Database with the same period last year (i.e. November 11, 2018), reaching 476 million. . Analysys' data also shows that Taobao DAU was 485 million on Double 11.