It is not enough to only have user thinking, it just means that you understand what the user's needs are. How to use the user's needs to guide the completion of executive list the entire path? For example, if you want users to enter your event page, what aspects should you drive users to complete the next action, such as posters, copywriting, presentation executive list methods, channels, etc. For the whole set of user behavior-driven behavior logic, we will introduce a set of formulas, that is, the Fogg behavior model, B=MAT, B is behavior, M is motivation, A is ability, and T is trigger. For example, Liezi said, you were hungry at night (motivation) and wanted to go for supper.
So you went downstairs (ability), found a snack bar (trigger), and had a delicious meal. That is to say, but user behavior will lead to failure due executive list to many factors. For example, I am hungry, but I still don’t want to lose weight. This is the lack of motivation; or the snack bar is closed, and there is no supper to eat. It is the lack of a trigger point that prevents motivation from being translated into behavior. From the above, it can be concluded that if you want executive list to guide users to complete the path you set, you need to meet: enough motivation for users (Motivation); users have the ability to complete conversions (Ability); there are factors that trigger user conversions (Trigger). There is so much logic behind the activity process that you have never studied in detail 1.
Motivation What I said above is to have user thinking, to find user needs, and to tap user pain points. In fact , you are looking for motivation . Who are executive list the main user groups that you need to observe in this event? What are their needs (interest needs, emotional needs, cognitive needs, social needs)? What are the pain points? Is the setting of activity executive list bait a strong necessity for users? Here we can also recommend a model, AIDA model, that is, attention-interest-desire-action to analyze and think about the points from which the page drives users to complete the next action, such as page background, copywriting, presentation method, and effect. In other aspects, you can write a copy, poster, etc.