Voice search will play a huge role in this trend. New opportunities will be seen in commercial links advertising There have been changes and updates to the Google AdWords interface throughout the year. We mentioned the redesigned SERPs page, featuring more ads and fewer blue links. Advertisers will receive new features and tactics to take their marketing to the next level. As advertisers realize that experience-based marketing helps introduce your products to customers who are interested in buying before they see the ad, strategies will change. Advertising Continue reading below From native ads to personal targeting and marketing automation, there will be exciting new opportunities to tap into as we head into 2017. Lookalike Audiences for Search : Reach new audiences with search behavior similar to your current customers.
If you run effective remarketing ads fax list and have had success with RLSA, Lookalike Audiences for Search can increase your reach on Google Search. YouTube Unique Reach Audience : View the demographics who see your ads and format that data to measure how many people have seen your TrueView ads and how many times they've seen them. added value when running audience-based campaign KPIs. Click-to-Message Campaigns : For all users, especially those who are on the go with little time to speak with a sales or customer service representative, AdWords runs Click-to-Message campaigns so that businesses are engaging their customers in a new way: texting.
A text icon will appear in a search ad. This feature benefits businesses large and small, as users may prefer to text for help or more information before making a purchase decision. google-click-to-message Source: Google Promotion Extensions : Are you running a special promotion for a limited time? Highlight your sales and promotions across all your ads without having to update every ad group or creative. Perfect for holiday sales or specific discounts, extensions alert users to particular promotions. The new Search Network ad format is starting to roll out and advertisers can take advantage of it for their next promotion.