Jan 20, 2022
In Design Forum
Keeping your email lists fresh is Company Email List critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring Company Email List customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration. Unfortunately, Company Email List those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding Company Email List they are losing email addresses faster than they can gain them. Customer retention has reemerged Company Email List as the key to profits. Here is what you can do to bounce-proof your email lists and increase your customer retention rate: DON'T LET ERRORS GET INTO YOUR Company Email List LIST Utilize a double-entry system during registration This will reduce typos and help your customers recognize how important an accurate email address is to you. Validate email addresses at the point Company Email List of registration Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time Company Email List validation service so you can catch your prospects when they want you most. Confirm your registrations Present all new Company Email List registrants with a confirmation page, which lets them review what they have typed and correct any mistakes made. Implement a double opt-in process Require Company Email List visitors to check their email and click through on a custom link to confirm that your email was successfully delivered to them. Note: you may realize a significant drop off in your registrations and annoy some prospects, but it will Company Email List ensure that only valid email addresses are introduced into your list. Decide if this trade-off makes sense for you.